2010 East Tennessee Preservation Conference

Preserve it, and They Will Come...

The East Tennessee Preservation Alliance and Knox Heritage are hosting the 2010 East Tennessee Preservation Conference in Historic Rugby on October 8 & 9, 2010. This year’s theme, “Preserve it, and they will come…” will focus on the power of heritage tourism for East Tennessee’s economic development and historic preservation.

Conference registration includes all sessions, guided tour of Rugby, Friday night reception, Friday and Saturday box lunches, snacks, conference materials, and continental breakfast on Friday and Saturday mornings. Please note if you have any special dietary restrictions (vegetarian, vegan, etc.).

$40 Full Conference $30 Student Rate

To register for the 2010 East Tennessee Preservation Conference:

Print, complete, and mail the registration form at the end of this page.
Call Knox Heritage at 865-523-8008.
Or register online with PayPal by clicking the "Add to Cart" button.

For overnight lodging, please call Historic Rugby at 888-214-3400, Grey Gables Bed and Breakfast at 423-628-5252, or the Huntsville Grand Vista Hotel & Suites at 888-854-6300. All properties are offering special conference rates. Camping is also available in the Big South Fork. Call (423) 286-7275 for more information.

Conference parking is available behind the Historic Rugby Visitor’s Centre.

Many thanks to our conference sponsors:

Friday, October 8, 2010

9:00 am-10:00 am

~Conference Registration

Historic Rugby Visitor Centre and Rebecca Johnson Theatre

5517 Rugby Hwy
Rugby, TN 37733

888-214-3400

www.historicrugby.org

9:00 am – 10:00 am

Coffee, Tea, and Continental Breakfast

Veranda of Visitor Centre

10:00 am-11:00 am

~East Tennessee Preservation Alliance Annual Meeting

Rebecca Johnson Theatre

11:15 am-12:00 pm

~The Power of Preservation in Tourism!

Commissioner Susan Whitaker, Tennessee Department of Tourist Development

Rebecca Johnson Theatre

Commissioner Susan Whitaker and her team lead the industry in sustainable tourism by promoting all facets of Tennessee from small farms to big cities with a commitment to preserve, protect and grow. Learn how the Tennessee Department of Tourist Development uses historic preservation as a tool to promote Tennessee as a top travel destination.

12:00 pm-12:45 pm

~Boxed Lunch in the Community Room

Lunch Keynote

John Leith-Tetrault, President of the National Trust Community Investment Corporation

Come learn how to maximize historic tax credits, new market tax credits, and find out about new legislation being proposed that would extend historic rehabilitation tax credits to private homeowners.

1:00 pm-1:50 pm

~ Thinking Outside the Coffin

David Moore, Executive Director, Historic Oakland Foundation

Mary Woodlan, Director of Volunteers & Special Events, Historic Oakland Foundation

Rebecca Johnson Theatre

The panel will discuss Atlanta’s Historic Oakland Cemetery’s 10 phase restoration plan, the relevance of sharing the 70,000 stories that reside within its walls, and the Foundation’s methods for raising funds and “getting the word out” about this Historic Landmark.

~ Discover Tennessee Trails and Byways: How It Can Help Your Preservation Efforts

Assistant Commissioner Jennifer Spence, Tennessee Department of Tourist Development

Community Room

Tennessee Department of Tourist Development, in collaboration with other state agencies and tourism partners, have developed 16 self-guided driving trails that point out area history, historic sites, retail shops, restaurants, lodging and attractions in Tennessee's 95 counties. Spence will explain the program and demonstrate how this convenient route to both visitors and residents can enhance your preservation efforts.

2:00 pm-2:50 pm

~ Welcoming Visitors to Your Community: Strategies for Successful Cultural Heritage Tourism

Carolyn Brackett, Senior Program Associate for the National Trust for Historic Preservation’s Cultural Heritage Tourism Program

Rebecca Johnson Theatre

A successful cultural heritage tourism program encourages travelers to seek out the places that connect us to a historical time and place that still shapes us – as a community and as a nation - today. Cultural heritage tourism engages residents in learning about their history, encourages advocacy for historic preservation and creates ambassadors to share these cultural legacies with visitors. Recent research shows this travel industry segment is continuing to grow. This session will examine the principles and steps developed by the National Trust for Historic Preservation’s Cultural Heritage Tourism Program to help communities plan, prepare and market their culture and heritage to visitors.

3:00 pm-3:50 pm

~Rugby: A Utopian Village Revealed

Moderated by Barbara Stagg, former Executive Director of Historic Rugby

Rebecca Johnson Theatre

Using Historic Rugby as a case study, hear firsthand accounts from architect Gene Burr and historian Dr. Benita Howell of the history, preservation, and development of Rugby as one of Tennessee’s most significant heritage tourism “attractions.” The session will begin with the award-winning film, “The Power of a Dream.”

4:00 pm- 5:00 pm

~Guided Tour of Historic Rugby

5:30 pm-7:00 pm

~ 2010 East Tennessee Preservation Awards and Reception

Rebecca Johnson Theatre

Dinner on Your Own

~Harrow Road Café – make reservations in advance 888-214-3400

They will be seating until 8:30

Saturday, October 9

8:00 am-9:00 am

~Conference Registration

Rugby Visitor Centre and Theatre

5517 Rugby Hwy
Rugby, TN 37733

888-214-3400

www.historicrugby.org

8:00 am-9:00 am

~Coffee, Tea, and Continental Breakfast

Veranda of Visitor Centre

9:00 am-9:50 am

~The Building Blocks of Heritage Tourism

Kim Trent, Executive Director of Knox Heritage

Rebbecca Johnson Theatre

The historic buildings and places in a community are the foundation for a sustainable heritage tourism program and benefit local residents year round. Learn about the tools and financial incentives available to preserve the historic places in your community that will attract visitors and contribute to the tax base. Kim will discuss specific projects in downtown Knoxville and how preservationists worked with local governments, citizens and developers to preserve them and spur additional investments.

10:00 am-10:50 am

~Tennessee’s Century Farmers and Tourism: Making Connections

Caneta Hankins, Director, Tennessee Century Farms Program

Center for Historic Preservation, Middle TN State University

Rebbecca Johnson Theatre

This session will focus on area Tennessee Century Farmers who are also involved in agritourism. Century Farms are those farms that have been in the same family and in agricultural production for at least 100 years. Some of these certified farms rely on agritourism for a significant part of their annual farm income while others support tourism in their county and region by participating on the popular quilt trails. Learn more about how this connection between tourism and agriculture promotes educational opportunities, authentic experiences, and the preservation of family farms.

~Market Square: Building Heritage Tourism in the Heart of Knoxville

John Craig, "Mayor" of Market Square and partner of Segundo Properties

Community Room

What do an International Biscuit Festival, free outdoor concerts, and tax credits have in common? Market Square. Hear how Market Square in Downtown Knoxville has become a heritage tourist magnet by recruiting unique businesses, redeveloping historic properties, and giving people a reason to come downtown.

11:00 am-11:50 am

~ Maximizing Technology in Preservation: Northeast African-American Google Earth Mapping Project

Trevor Johnson, Program Assistant, Northeast Office of the National Trust for Historic Preservation

Rebbecca Johnson Theatre

Mapping can be a dynamic and interactive tool that combines layers of interesting applications for the preservation geek at heart. Learn how the National Trust for Historic Preservation is engaging and educating people about African-American historic sites in the Northeast, and showcasing the benefits as a heritage tourism tool.

12:00 pm-12:45 pm

~Boxed Lunch on the Grounds

1:00 pm-1:50 pm

~ Using Social Media Effectively

Gavin Baker, Moxley Carmichael

Tim Knight, Norris Highlands Agency

Chyna Brackeen, Attack Monkey Productions

Rebbecca Johnson Theatre

Facebook, Twitter, YouTube, Foursquare, Flickr, MailChimp, Mashable… some of those names are probably familiar, but are you using these internet tools to promote your preservation interests and engage your supporters? Moderated by Becky Hancock, Assistant Director of Knox Heritage, this panel discussion will provide key strategies and tips for using social media effectively and efficiently. It’s a great way to get the next generation of preservationists – and donors – involved in your cause.

~ A Model Partnership: Tennessee State Historic Sites Program

Patrick McIntyre, Executive Director of the Tennessee Historical Commission and State Historic Preservation Officer

Community Room

The Tennessee Historical Commission partners with non-profit organizations to administer 14 state owned historic sites to help bolster heritage tourism and education across the state. THC is engaged in other areas of tourism through the state historic markers program, the Tennessee Wars Commission, the historic preservation grants program and is actively involved with the upcoming Civil War Sesquicentennial.

2:00 pm-2:50 pm

~ Make Heritage Tourism Come Alive: From Sustainable Partnerships to Quality Cultural Tour Packages

Dr. Rachel Chen, Director of the Center for Sustainable Business and Tourism at University of Tennessee

Rebbecca Johnson Theatre

During Dr. Chen’s speech and workshop, she will talk about how heritage tourism can be devoted to the implementation of sustainable business practices. Dr. Chen will work with the conference participants during the Q and A section to demonstrate how to develop a sustainable business model and green heritage tourism.

3:00 pm-3:50 pm

~An Introduction to Cemetery Conservation

Jacob Burgette

Community Room

A general history of gravestones along with basic strategies to conserve them including cleaning, resetting, and mending broken stones will be discussed.

~ Southeast Tennessee Civil War Driving Trail: Fighting for the Rails

Cindy Milligan, Tourism Director of Southeast Tennessee Tourism Association

Rebbecca Johnson Theatre

As the nation prepares to commemorate the Sesquicentennial of the Civil War, come learn how SETTA is using driving trails to promote their region’s rich Civil War heritage and other areas of interest such as music heritage, farm tours, and Native American’s legacy. Milligan will talk about using grants and other funds to create a visitor product that continues to draw visitors from around the country.

All sessions are subject to change.

Attachment	Size
Conference registration form.pdf	40.73 KB

2010 East Tennessee Preservation Conference

Search

rss feeds